MODULE 1
Find Your Customer Avatar
If you want to appeal to everyone, you're going to appeal to no one. Identifying your ideal customer avatar is a foundational step to any business in order to figure out who you want to appeal to and how to attract them. This is a critical part of the process to getting your Leads Faucet running smoothly.
- Using 'the bridge' model to nail your customer journey so you can predict exactly where they are in the process and what to do at every step
- How to get your customers from where they are now to the future they desire by starting with this 'thinking backwards' technique
- Explore 7 niches proven to make money (yes we can show you screenshots) that are the perfect 'home base' for your new business
- The simple 'mirror' trick that instantly gives you the perfect customer avatar without thinking too hard
- Discover the three critical questions you must have an answer to in order to succeed in your business (and of course, the easy way to find those answers)
- The fill-in-the-blanks easy method to pinpoint your passion and how you should direct your energy to best serve your audience
- How to determine exactly what you need to sell to your ideal customer using the 'logic circle' method
- How to avoid being the 'one shot wonder' and diversify what's working for you so you'll never be without an income
- What you need to do BEFORE zeroing in on your avatar (you can't butter the toast without toasting the bread first)
- The real reason why your avatar matters and should be at the heart of everything you do (it's not just a buzzword or a half-assed worksheet to fill out)
- Zone in on your customer and get to the honest, heart-baring details of their needs and wants, their personality, dreams and roadblocks to achieving them so you can have a real conversations with them
- How to predict your customer's objections for every action they take with you and counter them with honest logic
- Get intimate with your customer's current situation so you'll understand precisely what they know about their problem, what solution they're after and what competitors they're using (which probably isn't working for them)
- Go one step further and learn who your ideal audience truly wants to learn from and how to embody that hero they're searching for